Last Friday, you may have noticed this hashtag trending from sun up to sun down:
Happy Skin takes cosmetics to a whole new level of hip and happy, with its promise of providing Filipinas with an entire line of makeup that cares for your skin. As this soon-to-be cult brand leapt from imagination and concept to actual product, it had one particular goal in mind: to have you exude your personal brand of effortless beauty by loving your skin and making your makeup work for you—not against you.
Happy Skin Cosmetics is the brainchild of two of the country’s top beauty authorities. Jacqe Yuengtian-Gutierrez, who’s a walking contradiction of a young woman yet a powerhouse in global brand development, partnered with seasoned model and beauty columnist Rissa Mananquil-Trillo to give us a full-range makeup brand with the best skin-loving ingredients.
“Happy Skin is the first makeup line that offers an entire range of skin-caring makeup,” Jacqe proudly explains.“It was especially created for women who want to look naturally beautiful, but want to make sure that their skin is also cared for. It’s for women who don’t want to compromise on beauty!”
“It has always been my dream to have my own makeup line,” Rissa shares.“Not the kind that merely attaches my name onto the packaging but the kind which allows me to be hands-on with creating, formulating, testing everything from the start.” She explains further:“What fueled this dream of mine was how hard it was to find good makeup for morenas when I first started modeling ten years ago. Even as a beauty columnist, I’ve always been proud to be brown and dreamed to create the perfect makeup line that would wonderfully celebrate Filipina skin.”
Apart from the actual product development, both Jacqe and Rissa were gushing over the experience of putting together the packaging deets. Creating the brand from nothing to everything sweet, pretty and quirky presented to be a truly exhilarating and overwhelming challenge. Midway into the tea party, they cheekily shared how they came up with the each product name and design; how everything’s perfected to bring out a little smile in everyone. We felt our cheeks turn warm and red when the hostesses associated the Shut Up and Kiss Me Moisturizing Lippies with the “firsts” in every girl’s life (you’ll realize why so in a bit).
Ready to see some of the products up close with some swatches? Get comfy with your drink of choice as this will be lengthy! :)